Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 02, 2008
Union Bank undergoes makeover
Nationalised banks are gearing up to compete with privatised banks, which are making inroads into the country and to target youth by rebranding themselves. After UTI's transformation into Axis Bank, it's now Union Bank of India which has undergone a similar rebranding exercise with help from Mudra Group, Boston Analytics and Infosys.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Digital
Aug 29, 2008
Mudra launches brand consultancy unit 'Water'
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Just Published
Advertising
53 minutes ago
WPP’s India country manager, CVL Srinivas, to retire
Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.
.png&h=268&w=401&q=100&v=20260108&c=1)
Advertising
2 hours ago
Inside the C-suite at CES with Omnicom, Stagwell, ...
From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.
Marketing
2 hours ago
Influencers turn movie launches into always-on ...
From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.
.png&h=268&w=401&q=100&v=20260108&c=1)
Marketing
4 hours ago
Why Southeast Asia is rethinking how influencers ...
How the governments choose to regulate now will determine what the creator economy looks like next.
