Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 02, 2008
Union Bank undergoes makeover
Nationalised banks are gearing up to compete with privatised banks, which are making inroads into the country and to target youth by rebranding themselves. After UTI's transformation into Axis Bank, it's now Union Bank of India which has undergone a similar rebranding exercise with help from Mudra Group, Boston Analytics and Infosys.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Digital
Aug 29, 2008
Mudra launches brand consultancy unit 'Water'
Just Published
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
Publicis turns 100: history, family, warrior spirit ...
Campaign reports from centenary bash for French agency group.
Advertising
11 hours ago
Omnicom warns staff in-office requirement will ...
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
12 hours ago
IPL’s ecosystem value dropped 20% in 2025: Brand ...
Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
13 hours ago
Reimagining creative work through the new labour codes
The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
