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‘We are in the longevity game:” VBAT’s Eugene Bay
VBAT’s Eugene Bay believes in the power of storytelling. It’s what makes great brands in the minds of consumers, according to him. And a compelling brand identity can be the starting point for this narrative. The Amsterdam based branding consultant should know. His agency, bought over by WPP in the beginning of 2001, won a Gold Design Lion in Cannes this year for the Amstel Pulse (lager) bottle, designed for Heineken. In August this year, they also won the prestigious Red Dot award for the Whole Earth can design.
Campaign India Amsterdam Diary, Day Two
If the test of any city is its ability to attract people from all across the world, Amsterdam would win hands down. It has a community of creative folks who have all made the city their home for the last so many years. There is an energy around the city that's undeniable and has attracted these people to leave their own countries and adopt this Dutch city as home. The first day begins with a visit to agencies like exhibition specialist agency Opera, branding consultancy Eden, strategic branding consultants VBAT and communications agency Kesselskramer.
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