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If the test of any city is its ability to attract people from all across the world, Amsterdam would win hands down. It has a community of creative folks who have all made the city their home for the last so many years. There is an energy around the city that's undeniable and has attracted these people to leave their own countries and adopt this Dutch city as home. The first day begins with a visit to agencies like exhibition specialist agency Opera, branding consultancy Eden, strategic branding consultants VBAT and communications agency Kesselskramer.
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