viral

Feb 26, 2025

Social Panga launches The Viral Union to ace influencer marketing’s next big test

As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.

Jan 18, 2024

Jeremy Allen White Calvin Klein ad sparks complaints over objectification

The latest complaints come as a similar ad by the brand featuring FKA twigs was banned for objectifying women

Nov 07, 2019

The story behind a maid servant's visiting card that went viral

Weekend read: A random act of kindness by a brand manager has resulted in a windfall of job offers for her maid servant.

Apr 19, 2018

T.O.M. Tweets

Some tweets that caught our attention this week

Feb 17, 2015

Star Sports releases follow up of firecracker film ahead of India vs South Africa

Watch the film conceptualised by the in-house team at Star Sports here

Dec 03, 2014

Airbnb global campaign journeys through a handmade world

The crowdsourced rental service retained TBWA/Singapore to create a magical miniature