viral
Social Panga launches The Viral Union to ace influencer marketing’s next big test
As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.
Jeremy Allen White Calvin Klein ad sparks complaints over objectification
The latest complaints come as a similar ad by the brand featuring FKA twigs was banned for objectifying women
The story behind a maid servant's visiting card that went viral
Weekend read: A random act of kindness by a brand manager has resulted in a windfall of job offers for her maid servant.
Star Sports releases follow up of firecracker film ahead of India vs South Africa
Watch the film conceptualised by the in-house team at Star Sports here
Airbnb global campaign journeys through a handmade world
The crowdsourced rental service retained TBWA/Singapore to create a magical miniature
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