virtual reality

Dec 10, 2024

India’s gaming industry to reach INR 10,487 crores by 2026: Study

This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.

Feb 06, 2024

Apple Vision Pro is here: Will it be tech's next revolution?

Early reviews of Apple's latest spatial computing marvel are mixed. Whilst some say it's a revolution in tech that'll change the way we see the world, others are worried about the weight of the product on humanity...literally. Campaign unboxes the Apple Vision Pro hype

Dec 15, 2023

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores

Jan 27, 2022

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Dec 30, 2021

Artificial intelligence was the most written about technology in 2021

Machine learning, virtual reality, augmented reality and quantum computing complete the top five

Nov 08, 2020

'AR and VR can add to the food experience': Chef Sanjeev Kapoor

Kapoor was speaking at the launch of Sandeep Goyal's book Future Shock