virtue

Aug 23, 2024

Absurdity is Gen Z's ultimate definition of authenticity: Virtue Worldwide research

‘The Virtue guide to culture’ explores this customer base in Asia, highlighting trends like embracing weirdness and trusting AI for future therapy.

Jul 23, 2024

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.

Mar 14, 2022

Virtue appoints Kartick Krishnamurthy as business director

Last full-time stint was with Wunderman Thompson

Feb 25, 2022

Viceverse opens its virtual doors inside 'the culture of the future'

Vice Media Group has launched a space where clients can experiment in the metaverse