visibility
Jan 06, 2025
Quick buzz or backlash: Are negative marketing stunts fruitful?
SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.
Oct 10, 2024
From streets to stadiums: Sports marketing scores big for brands
Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.
May 13, 2013
Online display advertising fraud: Proof that relationships matter
The author says that with programmatic online display trading, every impression has a different value for every buyer - and that value is fleeting.
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