voice
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Oct 29, 2024
AI in ads: Boosting brands or breaking trust?
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.
Sep 26, 2024
Ipsos’ new Consumer Voice offers direct video access to consumers
Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.
Dec 14, 2018
Year-ender 2018: 'The norm to have a digital video as part of every campaign'
We ask industry leaders for a surprising moment from 2018 and a prediction for 2019
Sep 26, 2013
‘The guy buying the tariff has to be a rocket scientist’
Its brand campaign ‘Open up’ is the ‘announcer’ for a five-part television campaign, explains Ritesh Ghoshal of Tata Docomo
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
