wolff olins
Dubai Lynx 2015: “’Creativity for everyone’ could be a wonderful world” – Ije Nwokorie, Wolff Olins
Creativity has never had a bigger role and it’s not the preserve of a few, said the Design jury president
Branding guru Wally Olins dies aged 83
The man credited with inventing concept of brand identity began his career in the early 1960s, running Ogilvy & Mather in Mumbai
The London 2012 brand: Making it about ‘Everyone’
In 2007, Wolff Olins, the London-headquartered branding agency was handed the mandate of creating the emblem and associated corporate identity for the London Olympic Games and Paralympic Games 2012. It’s been five long years for the agency. Initial criticism of the logo has given way to appreciation of the branding effort with multiple applications. Days before the Games are flagged off, Gunjan Prasad spoke with Charles Wright, MD, Wolff Olins, to understand the evolution of the ‘2012’ brand.
Indian CMOs need to shed their ‘branding’ reticence: Wright
Wolff Olins’ MD, Charles Wright is upbeat about agency’s future in India
Emerging markets will usher in future global brands: Wolff Olins study
A recent study conducted for FT by UK's brand consultancy Wolff Olins predicts that many of the world’s future global brands will come not from the west, but from emerging markets like India, China and South America. The agency has selected five brands that are big in emerging markets today, but virtually unheard of by consumers in the developed world, a list which includes India’s United Spirits and Chinese wine brand ChangYu and projects that these will rise to become the international brands of the future, as familiar around the world as Starbucks and Coke.
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