word of mouth
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
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We expect every agency in India to be aware of Brandie in the coming year: Pranav Kosuri
The co-founder speaks about the platform, how it operates in the Indian market and what distinguishes it from influencer marketing
Opinion: The online teens and what it means for marketers
The co-authors list down why online word-of-mouth is of significant importance while targeting this age group
Nielsen Survey: Word-of-mouth continues to rule the roost
Nielsen's Global Advertising Trust Survey reveals that 91% of consumers consider recommendations from friends and family as the most trusted form of advertising in India
Video: "Airtel understood why one should advertise on digital": Komli's Gulshan Verma
WATCH Gulshan Verma from Komli Media share his thoughts on all things digital
Creativeland Asia’s new Frooti campaign attempts an Integrated route
Creativeland Asia has created a series of ads for Parle Agro’s Frooti, which will be breaking on air on Monday April 27. In a departure from a typical 30 second spot with a storyline or a narrative, the ads capture people’s reaction to giant sized props in the form of mangoes which suddenly appear on the streets, rolling down from above a slope.
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