world economic forum

Jan 24, 2025

Davos elites bullish on future of business

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Jan 24, 2025

Defeating gender bias norms through creative PR campaigns

India celebrates National Girl Child Day today, on January 24th. On this occasion, the Key Communications co-founder explains how PR initiatives can effectively challenge and change societal attitudes towards gender bias.

Nov 10, 2021

12% decline for environment-friendly purchases in urban India: Ipsos survey

30% of Indian consumers are buying more sustainable food