world economic forum

Davos elites bullish on future of business
7 hours ago
Steve Barrett

Davos elites bullish on future of business

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Defeating gender bias norms through creative PR campaigns
Jan 14, 2025
Manish Sharma

Defeating gender bias norms through creative PR campaigns

India will celebrate National Girl Child Day on Jan 24th. On this occasion, the Key Communications co-founder explains how PR initiatives can effectively challenge and change societal attitude towards gender bias.

12% decline for environment-friendly purchases in urban India: Ipsos survey
Nov 10, 2021
Campaign India Team

12% decline for environment-friendly purchases in urban India: Ipsos survey

30% of Indian consumers are buying more sustainable food

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