Steve Barrett
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Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
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5 questions for WPP CEO Mark Read on the FGS sale
PRWeek's Steve Barrett chats with the holding company chief about why WPP sold FGS Global.
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Journalism is not a crime
As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.
‘It’s going to be unbeatable’: WPP’s Mark Read ...
Mark Read details the thinking behind the move, including what role AI may have played
No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic
A PR legend, centenarian and a gentleman
David Finn, who just turned 100, is one of the founding fathers of PR and a throwback to the genesis of the communications industry
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