worldwide
Consumer shift is moving from planned to impulse shopping
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
Absurdity is Gen Z's ultimate definition of authenticity: Virtue Worldwide research
‘The Virtue guide to culture’ explores this customer base in Asia, highlighting trends like embracing weirdness and trusting AI for future therapy.
PHD bags the global media account of TikTok
The mandate is for all countries except China
‘Automobile advertising needs a bit of a shake-up’: Innocean’s Jeremy Craigen
The global CCO tells us about his first 15 month on the job, and the challenges ahead for the Korea-headquartered agency
Microsoft commemorates 25 years in India, salutes 'can do' mindset
Watch the film conceptualised by Havas Worldwide here
Mindshare, Kinetic Worldwide bag media duties for ‘Make in India’
Buying to be done by DIPP directly, through DAVP, in India and overseas
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