Campaign India Team
Jul 27, 2015

Mindshare, Kinetic Worldwide bag media duties for ‘Make in India’

Buying to be done by DIPP directly, through DAVP, in India and overseas

Mindshare, Kinetic Worldwide bag media duties for ‘Make in India’
Mindshare and Kinetic Worldwide (WPP) have been roped in for a period of three years to handle the media duties of the government of India's ‘Make in India’ initiative. 
 
The agencies will be responsible for handling the media planning, strategies and media audits for the campaign. The Department of Industrial Policy and Promotion (DIPP) will be responsible for buying media in India and overseas directly through the Directorate of Advertising and Visual Publicity (DAVP).
 
Prasanth Kumar, CEO,  Mindshare South Asia, said, "It's a privilege to be working with the government of India and we will be pulling in our collective experiences from all counterparts to deliver value on this campaign." 
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

11 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

12 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

13 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.