wrigley
Apr 16, 2024
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.
Sep 22, 2016
Spikes Asia 2016: 'We are super connected but socially impoverished': BBDO's Andy Wilson
Andy Wilson of BBDO and Nicole McMillan of Wrigley took stage on day two of Spikes Asia 2016
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