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WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts
The CEO talks to Campaign after WPP's revenues grew less than 1%
VML unveils new Asia-Pacific leadership lineup
The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
WPP merges Y&R and VML under Jon Cook
Y&R CEO David Sable is named non-executive chairman of VMLY&R.
How Chris Foster plans to revive Y&R
The Asia president's blueprint involves heavy lifting on talent and culture, along with new regional hubs and future acquisitions. Y&R recently exited from its JV with Rediffusion in India.
WPP fully acquires Wunderman and Y&R JV agencies in Asia-Pacific
WPP has bought full ownership of Y&R and Wunderman joint-venture agency assets in Southeast Asia, Taiwan and Dentsu Sudler & Hennessey in Japan.
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