zapak digital entertainment
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“Indians are not gamers; hence, advertisers do not have conviction in gaming as a medium”
Q&A with Manish Agarwal, chief executive officer, Reliance Entertainment Digital
Turner ties up with Zapak Digital Entertainment
Partnership will expand Cartoon Network's online games in India
Sanjay Vasudeva to head national ad sales for Zapak
Zapak Digital Entertainment has appointed of Sanjay Vasudeva to head its national ad sales. Prior to this, Vasudeva was with Times Internet for five years as associate vice president – digital sales. He has a total experience of 20 years with 13 years dedicated to the media and digital space. Prior to Times Internet Limited he was with Navbharat, ABP, GE, Apollo Tyres and Parle. Vasudeva will overlook the revenue generation function for Zapak and will be responsible for the profits at the national level.
Zapak to offer social media solutions
Online gaming company Zapak Digital Entertainment has launched Zapak Social Connect which will offer social media solutions to brands. Charles Theodore, will be heading this business for Zapak.Besides being one of the largest online gaming destinations in India, Zapak is also one of the biggest publishers for social games on social networks. Brands like NDTV Imagine, HUL, Mahindra & Mahindra, USL and others are already present in social gaming, on social networks.
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