Campaign India Team
May 21, 2022

Cred amplifies a day in Ravi Shastri's life

Watch the film conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi here

Cred's latest film for this season's IPL features former Indian cricketer and coach, Ravi Shastri. 

It begins with Shastri giving a motivational speech to a group of players, which takes a twist with him saying it's time to party. Shastri who is known to be a person who enjoys his dose of partying, is shown doing just the same in this film. It ends with Shastri claiming that while being himself is fun, paying credit card bills on Cred and earning rewards is more fun.

Prior to the film's release on 21 May, teasers were released through Shastri's Twitter handles.

 

 

Kunal Shah, founder, Cred, said, “At Cred, we are constantly working to enhance members' experience to make it more engaging, frictionless and rewarding. With new design philosophy, gamified rewards constructs, best offers and high value jackpots, we are consolidating our message of rewarding the right financial decisions and the privileges that come by being a member of the Cred community.” 

The film was produced by EarlyMan Films and Karan Malhotra composed the music for the film. 
 

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

15 hours ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

16 hours ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

19 hours ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.