HDFC Life has rolled out a campaign for its term life insurance plans.
Conceptualised by Leo Burnett, the film is based on the real-life story of Shail Gaurav. It opens with a man narrating a recent experience to his newborn. The man reveals how he fell ill when he was about to be born, and ended up writing a letter to his unborn child and family, fearing that he may not be around to see the child grow up. Surviving this incident gave him the opportunity to look at the uncertainty of life.
Vishal Subharwal, CMO and head, e-commerce and digital business, HDFC Life, said, "Enabling the family’s financial security in one’s absence is an important task. Recent experiences of untimely deaths have accentuated this need. The purchase of term life insurance is linked to a harsh reality, and it is human nature to avoid unpleasant conversations. Through our campaign, we see the product from the eyes of a survivor. We believe this could be a wake-up call for those individuals who have not yet realised the criticality of term life insurance or are still procrastinating about having one. We also encourage the young working Indians to secure themselves and their families financially at a nominal cost.”
Rajdeepak Das, CEO and chief creative officer – South Asia, Leo Burnett, said, "HDFC Life has always focused on the importance of planning to prepare for any unforeseen circumstances. Our latest film reiterates this message. Taking inspiration from a true story, the film narrates through a heart-warming father-child moment, no matter how uncertain the future may be, you can secure your loved ones through timely financial planning.”
The campaign has been rolled out across TV, digital and OTT.
