Campaign India Team
Dec 31, 2020

JSW Cement shows the power of relationships

Watch the film conceptualised by Plotters Ink

JSW Cement has rolled out a film that aims to show the power of relationships.
 
Conceptualised by Plotters Ink, it shows how a trader and his son sit at their shop. The father tells the son about the importance of teamwork in building houses. Their conversation is halted mid way as the father's teacher from school passes by. The man calls the teacher in. He asks him about his house's renovation to which the teacher responds that he's postponed it because of budget issues. The man's son hears that and takes note of it. He comes up with a solution - he asks his father to contact his friends, who were also students of the teacher, and they generate the funds to construct the house. The man calls the teacher home for dinner and delivers his new year gift to him - loads of sacks of JSW Cement, so that his house can be reconstructed.
 
The film was released on digital on 28 December.
 
CREDITS:
 
Client: JSW Cement
Creative agency: Plotters Ink
Production house: Stoneage films
Source:
Campaign India

Related Articles

Just Published

3 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

3 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

3 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

5 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.