We've been fans of AIB and their Vigyapanti for a while now.
This video makes the 'Don't drink and drive' point with their brand of humour.
It also urges viewers to get an Ola ride instead.
Good job, AIB. And good going, Ola.
Watch this fun video before New Year's eve
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Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.
The financial institution has put out an RFP for this mandate.
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.