Campaign India Team
Sep 22, 2021

Paytm First Games gets Sachin Tendulkar to play gully cricket, reveal benefits of the app

Watch the films conceptualised by Taproot Dentsu here

Paytm has rolled out a campaign for its online gaming destination, Paytm First Games.
 
The campaign consists of three films conceptualised by Taproot Dentsu featuring former Indian cricketer Sachin Tendulkar. 
 
Each of the films show Tendulkar playing a game of gully cricket and revealing a USP of Paytm First Games, stating why one should pick the platform.
 
The films released on social media on 18 September, 2021. 
Source:
Campaign India

Related Articles

Just Published

56 Seconds Ago

AI, activism and climate change: Jaago Re gets a reboot

Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.

13 hours ago

OMG India receives four Meta Blueprint certifications

Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.

18 hours ago

Influencer content outperforms digital ads on ...

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.