Campaign India Team
May 06, 2020

Prabhakar Mundkur, Rajeev Raja, Shalini Gupta and Subhash Kamath get together to sing for IAA

Watch the film here

The India chapter of the International Advertising Association (IAA) has released a video starring adland to spread the message of a brighter future as parts of the country begin operating after the lockdown.
 
The film has been put together by Hansa Events and features Prabhakar Mundkur, formerly executive director, Percept H, Rajeev Raja, founder and soundsmith, BrandMusiq, Shalini Gupta, VP - brand and communications marketing, Inox Leisure, Subhash Kamath, CEO and managing partner, BBH India.  
 
The quartet sing Louis Armstrong's 'What a wonderful world'.
 
Punit Goenka, president, IAA India Chapter, said, "Unprecedented times like these certainly need a strong tinge of optimism. Music has always been the best medium to lift one’s spirit during such times. The entire association is very grateful to the singers, musicians and the entire team which has created this melodious message.”
 
Merlin D'Souza has arranged the music. 
 
Source:
Campaign India

Related Articles

Just Published

24 minutes ago

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

16 hours ago

Over 80% advertisers use AI-led Google search ads: ...

ISA CEO Conference 2025 examines AI’s impact on marketing and advertising in India.

16 hours ago

Green Gold, TG Entertainment partner for Tom Gates ...

Duo to bring the animation films and merchandise based on Tom Gates, a book series by Liz Pichon to India.

18 hours ago

Campaign roundup: Week of 03 March

The latest ad films and campaigns from brands like Dr Fixit, Bottega Veneta, trueBrowns, Mahindra Lifespaces, Yas Island, Two Brothers Organic Farms (TBOF), Mysore Saree Udyog, Britannia Good Day, and more, in our weekly roundup.