Campaign India Team
Sep 10, 2014

Project Nanhi Kali celebrates teachers with a heartfelt 'Thank You'

Watch the ad film conceptualised by Famous Innovations here

Nanhi Kali, an NGO project to promote primary education of underprivileged girl children, celebrated Teachers Day with a campaign which featured some of the girls getting educated through the project. The film has been conceptualised by Famous Innovations.
 
It features girls from different schools completing the sentence “When I grow up, I want to be a teacher because...”. Through the response, each girl articulates the role teachers have played in their lives. The young girls talk about how their teachers have been encouraging, nurturing, supportive and always encouraged them to be inquisitive. The film ends with a call to action, so that the project can reach out to more girls - through the Nanhi Kali website.
 
Sheetal Mehta, executive director, KC Mahindra Education Trust, said, “We are very proud and excited about the film. Without the dedication and efforts of our teachers, it would be impossible for our project to educate the underprivileged girls it reaches today. Seeing how much they mean to our Nanhi Kalis was a real delight, and we are sure this emotion will resonate with viewers.”
 
Raj Kamble, founder and CCO, Famous Innovations, said, “I always feel that after school, we get too busy and never appreciate our teachers as much as we should. That's why we decided to capture the thoughts of real Nanhi Kalis in our film. With a reach of around 100,000 girls, this project epitomises the change that teachers can impact.”
 
The film was launched on 5 September through a social media campaign. It was also played before and after the Prime Minister’s address on Teacher’s Day and on Hindi news channels.
 
Credits
 
Client: Project Nanhi Kali
Agency: Famous Innovations
Creative team: Raj Kamble, Abhay Puri, Kushal Birari
Head of strategy: Arun Raman
Account management: Mithila Saraf
Agency producer: Khushnaaz Jamshedji 
Digital agency: BC Webwise
 
Production house: Praveen Nischol Productions
Director (film): E Niwas
Producer: Praveen Nischol
DOP: Santosh Thundiyil
Music: Ajay Vas
Source:
Campaign India

Related Articles

Just Published

1 hour ago

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.

1 hour ago

When tea hits the high notes: Brooke Bond’s musical ...

Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.