Scaler hijacks the techie terrain

Tech upskilling startup, Scaler (by InterviewBit), has launched a campaign to encourage skilled engineers adept at solving real-life problems with the use of data. Conceptualised by The Womb, the film highlights the importance of producing capable techies who are experienced at tackling the challenges around data science and machine learning. 

 

It showcases a man dressed entirely in red, confronting a raging bull. It aims to compare the magnitude of an organisation’s problems due to the lack of skilled data scientists today. The character is portrayed as a confident man who is unfazed by the uphill task. 

 

Rahul Karthikeyan, chief marketing officer, Scaler and  InterviewBit, said, "With organisations across industries either migrating towards digital or placing more emphasis on its digital verticals, a good majority of the issues these organisations face now need to be dealt with digitally. This shift towards digital has given rise to a need for skilled talents capable of handling data causing a shortage of data scientists and machine learning experts on a global scale. Addressing this need for data-driven problem solvers is crucial for streamlining day-to-day operations in any organisation. And that is exactly what this brand film represents. By drawing parallels between a dashing bull-fighter and an upskilled coder, we attempt to showcase not just the glamourous pay on offer to data scientists today but also the charisma and confidence with which these professionals can tackle seemingly tricky tasks."

 

Suyash Khabya, creative head, The Womb, said, “It's about Data everywhere. Data. Data. Data. Which means, the world has finally acknowledged the power of Data. Companies, even government policies are driven by Data. Why? Because Data has solutions to all the problems. In this campaign, we wanted to talk to a specific mindset. People who love problems. And rather than doing a linear film, we added some red herrings. The build-up is intriguing, and then the big bull is revealed. It's a large-scale Scaler film and the world came together to make it a joint Indo-Spanish-Mexican production.”