Campaign India Team
Jan 17, 2018

Sonal Dabral shows how being famous outside the advertising industry is a bane

Watch the film conceptualised by Ogilvy & Mather here

Sonal Dabral, group CCO and vice chairman, Ogilvy India, is the latest to appear in The One Show's 'Be Famous Famous' campaign. 
 
The film that has been conceptualised by Ogilvy India shows Dabral hounded by whoever he meets with an advertising request. The lady selling him fish asks him to suggest a good name for her fish stall. Another request sees his neighbours asking him to design a banner for the 'annual terrace party' for their building. Then, when he's at a spa, the owner asks him for a jingle for the place. Other instances include a Baba asking Dabral to get their ashram trending on Twitter, a group of children asking for their cricket team to go viral and more.
 
The 'Be Famous Famous' campaign shows how winning a One Show Pencil makes you more than just famous in the ad industry.
 
Dabral is on the film jury for the One Show 2018.
 
Also read:
 
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

2 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

2 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

2 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.