Suhana has rolled out a film ahead of Diwali, conceptualised by Brand Pickle.
The digital film of around three minutes, in Marathi, tells the story of a man and his daughter working abroad. This is her first Diwali away from home. She sends him an e-mail after receiving a parcel of sweets and snacks from him. She narrates how she loved everything and shared it with colleagues, who are crazy about Indian food. As the e-mail goes on, it is revealed that she preferred e-mail over a video call because she feared she would break down. She explains how she misses him, and wonders, 'How can Diwali ever fit in a parcel?' Her father is in tears when the door bell rings. She is at the door.
The film was published online on 26 October 2016.
Credits (from YouTube):
Client: Suhana
Agency: Brand Pickle (Unit of Setu Advertising)
Production house: Copper Coin Productions
Director (film): Tejas Kulkarni
Creative director: Rajesh Kolan
Scriptwriter: Nikhil Madhav Khaire
Producer: Nikhil Madhav Khaire
DoP: Yogesh Koli
EP: Yogesh Kolan
Post production: Nikhil Thakkar
Music: Gandhaar Sangoram
Sound mixing: Akshay Vaidya
VO: Apurva Modak
Makeup: Pravin Modak
Asst. director: Tejas Gokhale
Asst. production: Pankaj Khadse
Light boy: Arun
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