Vodafone now points to 'self-respect' benefit with 'SuperHour'

Vodafone has released its second film, part of its 'SuperHour' campaign which has been conceptualised by Ogilvy & Mather.

 

This film opens in an automobile workshop. The protagonist is talking and a couple of people are listening to him. He claims that there's nothing more important than self-respect and dignity and tells those seated that they should stop asking people for Wi-Fi passwords. He goes on to say that even when someone steps down to buy dhaniya (coriander), one should use 'Maps'. He adds that one shouldn't ask for cricket scores, but instead provide it to people, that too with commentary. He surmises that they shouldn't hesitate when it comes to using data. 

 

The film ends with the voice over introducing Vodafone's 'SuperHour' service. 

 

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