Wacoal's first India campaign makes a case for fitted lingerie

Wacoal, a Japanese lingerie brand that entered India in 2015, has rolled out its first television campaign.

 

Conceptualised by McCann Worldgroup India, the campaign is titled ‘Feels so fine’. It aims to put out the brand’s core message - the incredible feeling of fulfilment brought by a pair of perfectly fitted lingerie which makes a woman feel beautiful and confident from within. 

 

The TV advertisement campaign has been released in a 20-second format and the digital version as a 60-seconds film. 

 

Pooja Merani, business head, Wacoal India, said, “We have had an exciting journey so far and are thrilled to be moving forward in a new direction with the launch of Wacoal’s first advertisement campaign ‘Feels So Fine’ in India. We have launched this campaign across digital and television platforms with the aim of representing our long-standing pledge and philosophy to create lingerie that makes women feel their best and unique selves, always. The new campaign echoes this sentiment and is rooted in the sensorial experience of finding the right fit and how it can make a woman feel beautiful and extraordinary, just the way they are. We are constantly working towards innovating our products with the objective of providing superior quality fits and contemporary designs for the modern woman of today and we are confident the campaign will be instrumental in establishing stronger ties with our target consumer base." 

 

Suchismita Ganguli, vice president, McCann Worldgroup India, said, “As McCann Worldgroup, we talk to women consumers of today through many brands and narratives. We have always had our ears to the ground and echoed the sentiments of the evolving woman consumer. Our journey with Wacoal India to launch the campaign ‘Feels so fine’ has been extremely exciting. When it comes to lingerie, consumers today are quite demanding. They are looking for the perfect fit, comfort, right support, contemporary designs and varied silhouettes - they want it all. But finding the right bra is more than all of this. It is about how a woman feels when she slips into that piece of lingerie. This is exactly what Wacoal offers - a feeling so fine! Through this brand campaign, we are interacting with women who constantly seek finer experiences in life. The campaign demonstrates fine nuances, indulgences, moments and experiences that allow the product to interact beautifully. And this is laced with a catchy and hummable track!"