Canada based creative agency Zulu Alpha Kilo has released a film on the topic of what happens to an independent agency after it's acquired by a holding company.
The film tells the story of a young boy (Billy), who sells his lemonade stand to a holding company from New York. Post the acquisition, Billy is forced to make changes to his business.
Billy ends up raising fees, switch to prepackaged lemonade powder and make cups smaller. They even have him fire his sister, since 'she doesn’t add value'. Eventually these changes drive Billy’s clients away. The business suffers and the holding company ousts Billy from his own lemonade stand. Billy wins back his old clients by opening a new independent lemonade stand with his sister.
CREDITS:
Agency: Zulu Alpha Kilo
Creative director: Zak Mroueh
Art director: Michael Siegers
Writer: Jonah Flynn
Producer: Colleen Allen
Account team: Kayla MacDonald
Production house: Zulubot
Director: Zak Mroueh
Director of photography: Paul Steinberg
Exec producer: Tom Evans
Editor: Jessie Posthumus
Audio mixer: Rob Morrice
Audio: Dino Cuzzolino
