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tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
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A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
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Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.
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Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
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