Advertising Awards
Paul Howell
Sep 19, 2011

Spikes Asia 2011: The keys to creative success in Korea: Cheil's Alex Kwon

Kwon's presentation on Day 1 of Spikes, entitled 'Korea, All the Way: How to survive in the advertising world in Korea', offered a key case study of Cheil's virtual store campaign for retailer Tesco Homeplus

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