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Campaign India caught up with Sir John Hegarty, worldwide creative director, BBH and spoke to him about Goafest and his turn as speaker at the knowledge session tomorrow.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.