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The shortlist for the Press Lions category has been announced. India has a total of 13 shortlists in a category that had 395 shortlists.Leo Burnett has a shortlist for its campaign Tide Dirt Magnets for P&G (Coffee, Ink, Egg, Ketchup)McCann Worldgroup Mumbai has a shortlist for the campaign Videocon Air Conditioner (Chaise lounge and Rug)
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.