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The shortlist for the Press Lions category has been announced. India has a total of 13 shortlists in a category that had 395 shortlists.Leo Burnett has a shortlist for its campaign Tide Dirt Magnets for P&G (Coffee, Ink, Egg, Ketchup)McCann Worldgroup Mumbai has a shortlist for the campaign Videocon Air Conditioner (Chaise lounge and Rug)
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.