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The shortlist for the Press Lions category has been announced. India has a total of 13 shortlists in a category that had 395 shortlists.Leo Burnett has a shortlist for its campaign Tide Dirt Magnets for P&G (Coffee, Ink, Egg, Ketchup)McCann Worldgroup Mumbai has a shortlist for the campaign Videocon Air Conditioner (Chaise lounge and Rug)
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49% of the incremental CTV viewers come from rural India, according to Kantar.
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
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MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.