9X will now also be available on Prasar Bharati's DD Direct Plus – the nation's biggest and free Digital Multichannel Direct-To-Home (DTH) platform. Starting 12 February, 2009, 9X will become available to an additional 7 million households nationwide.
9X is available on all DTH platforms -- DD Direct Plus, dishtv, Tata Sky, Big TV, Sun TV Direct and Airtel's Digital TV, which together, reach approximately 20 million households with 112 million viewers nationwide.
9X will be INX Media's second channel on DD Direct, in addition to 9XM, which is already available on the platform.
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