Campaign India Team
May 02, 2023

Accor India assigns its public relations duties to Crosshairs Communication

Account won post a multi-agency pitch

Accor India assigns its public relations duties to Crosshairs Communication
Crosshairs Communication has bagged the public relations mandate for Accor India. 
 
The agency will be responsible for the brand's mainline and digital public relations duties. 
 
The account was won post a multi-agency pitch. 
 
Stuti Jalan, founder, Crosshairs Communication, said, "We are honoured to be associated with Accor, a brand that offers an integrated hospitality ecosystem and embraces new trends, challenges and diversity. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand's affinity and helping the company in achieving its set ambitions.”  
  
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

19 hours ago

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

20 hours ago

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

23 hours ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.