Crosshairs Communication has bagged the public relations mandate for Accor India.
The agency will be responsible for the brand's mainline and digital public relations duties.
The account was won post a multi-agency pitch.
Stuti Jalan, founder, Crosshairs Communication, said, "We are honoured to be associated with Accor, a brand that offers an integrated hospitality ecosystem and embraces new trends, challenges and diversity. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand's affinity and helping the company in achieving its set ambitions.”