Adfest 2013: Forty nine Indian entries shortlisted for Lotus Awards

Shortlists for the Lotus Awards at Adfest 2013 have been announced. Forty nine Indian entries are in the race for metal, with Taproot India accounting for 20 of them.

Winners are to be announced over 18 and 19 March 2013 at Adfest, currently underway in Pattaya.

Ten Indian entries each have made it to the Film category, while 11 entries have been shortlisted in the Lotus Roots category. There are eight Indian entries shortlisted in Outdoor, five each in Press and Design, four in Film Craft, three in Radio and one each in Interactive, Direct and Effective.

Film Lotus

Taproot India, has four entries shortlisted in the Film category.

In the ‘Best of Communication Media and Publications’ sub-category, the agency earned nominations for its entries Fox Movies Subtitles for Fox Movies and ‘Bombay Times - Born Glamorous’ for Times Of India. The film ‘I Am Mumbai’ for Mumbai Mirror earned a nomination in the ‘Best of Corporate’ sub-category. In the ‘Best of Public Services’ sub-category, film entry ‘Teach India’ for Times Of India earned the agency a shortlist.

Contract Advertising’s entry ‘Morphy Richards - Corruption’ for Morphy Richards has been shortlisted in the ‘Best of Household Products and Maintenance’ sub-category. The agency’s ‘Firstpost.com – Tree’ entry for Firstpost.com also earned the agency a nomination, in the ‘Best of Communication Media and Publications’ sub-category.

Leo Burnett India has a shortlist for its entry ‘Girl Child’ for Kaun Banega Crorepati (Who Wants to be a Millionaire) in the ‘Best of Communication Media and Publications’ sub-category, while the film ‘IPL- Carnival’ for BCCI entered by Bang Bang Films earned a nomination in the ‘Best of Entertainment, Recreation and Leisure’ sub-category.

In the ‘Best of Travel, Tourism and Transport’ sub-category, McCann Worldgroup India’s entry ‘Bindi/Aarti’ for Yatra.com has made it to the shortlists. Scarecrow Communications’ entry ‘Mrs. Pinto’ for Panasonic SmooSpeak Video Door Phone also made it to the shortlist, in the ‘Best of Home Appliances and Furnishings’ sub-category.

Press Lotus

Taproot India has three shortlists in this category: ‘Visual Classified’ for Times Classified and ‘Andre Agassi/Jackie Chan/Dalai Lama’ for Audio book India in the ‘Best of Communication Media and Publications’ sub-category, and ‘Abused Goddess 1-3’ for Save our Sisters in the ‘Best of Public Services’ sub-category.

DDB Mudra Group’s entry ‘Horn/Bell/Duck’ for Volkswagen Passat has been shortlisted in the ‘Best of Cars’ sub-category, and McCann Worldgroup India earned a nomination in the ‘Best of Electronics’ sub-category for ‘Hands can't be trusted - House Wife/Hands can't be trusted - Scientist’ for Videocon Mobile.

Outdoor Lotus

McCann Worldgroup India has four nominations in this category. The agency’s entry ‘Franklin Gandhi/Queen Mao/Lincoln Fahd’ for Western Union Money Transfer has been shortlisted in the ‘Two Dimensional large/Highway Billboards’ and ‘Best of Financial’ sub-categories. The entry ‘English to Swahili/Afrikaans to Punjabi/Tibetan to Arabic’ for Xolo Mobiles X900 earned the agency nominations in the ‘Point of Purchase (POP) Display’ and ‘Best of Electronics, Household Products, Maintenance, Home Appliance and Furnishing’ sub-categories.

Two of Taproot India’s entries have also been shortlisted: ‘ReCycled CD's’ for Rolling Stone in the ‘Best of Corporate’ sub-category, and ‘Abused Goddess 1/Abused Goddess 2/Abused Goddess 3’ for Save Our Sisters in the ‘Best of Public Services’ sub-category.

DDB Mudra Group entry ‘JFK/Elvis/Rosewell’ for Paper Shredder is among shortlists in the ‘Best of Business Equipment’ sub-category, while Leo Burnett India’s entry ‘Garage/School’ for Tide has made it to the shortlist in the ‘Point of Purchase (POP) Display’ sub-category.

Radio Lotus

Leo Burnett India is the only Indian agency to make it to the shortlist in the category. Three of the agency’s entries are in the race: ‘Obama’ for Strand Book Store in the ‘Best of Retail’ sub-category, and ‘Toothpaste/Diaper’ and ‘Fairness Cream’ for Reliance Digital TV in the ‘Best of Commercial Public Services and Private Services’ sub-category.

Interactive Lotus

Webchutney’s entry ‘Harmonium Love’ for Mohan Music Palace entered in the ‘Best Use of Technology’ sub-category is the sole Indian shortlist in the category.

Mobile Lotus

There is no Indian entry among shortlists in this category.

Direct Lotus

One Indian entry has been shortlisted in the category: BBDO’s ‘The Pissing Letter’ for Diastix, in the ‘Flat Mail: Business-to-Consumer’ sub-category.

Promo Lotus

There is no Indian entry among shortlists in this category.

Design Lotus

Five Indian entries have made the first cut in the Design Lotus category.

Grey Worldwide India has three of them, two for work on Killer Jeans: ‘Green Fold’ in the ‘Product Design’ sub-category and ‘Strip the Summer’ in the ‘Books & Publications’ sub-categories. The agency’s entry ‘45 degree card’ for Achyut palav made it to the shortlist in the ‘Stationery’ sub-category.

Also in the ‘Product Design’ sub-category, Taproot India entry ‘Donate More’ for Red Cross has made it to the shortlist, while ‘Franklin Gandhi/Queen Mao/Lincoln Fahd’ by McCann Worldgroup India for Western Union Money Transfer in the ‘Poster’ sub-category has also been shortlisted.

Film Craft Lotus

Bang Bang Films’ entry ‘IPL - Carnival’ for BCCI earned two nominations in the Film Craft category. The entry was nominated in the ‘Special Effects’ and ‘Production Design (Set or Costume Design, Model Making)’ sub-categories. In the ‘Directing’ sub-category, the entry ‘Make My Trip - Jo Dikhega Wohi Milega (What you see is what you get)’ earned a nomination for Storytellers.in. In the sub-category ‘Original Music’, Corcoise Films earned a nomination for the entry ‘Giving is Magic’ for ICICI Bank.

New Director Lotus

There is no Indian entry among shortlists in this category.

Effective Lotus

BBDO India’s entry ‘You Shave, I Shave’ for Gillette has made it to the shortlist in the category. This is also India’s only nomination in the category, which has seven shortlists in all.

Lotus Roots

This award is awarded to work that embodies local values, whether in terms of culture, religion, beliefs, traditions, or language.

From India, Taproot India’s entries ‘Countryside Bar’, ‘Fish Market’ and ‘Toilet’ for Nima Bartan; ‘Abused Goddess 1’, ‘Abused Goddess 2’ and ‘Abused Goddess 3’ for Save Our Sisters; and ‘I am Mumbai’ for Mumbai Mirror have been shortlisted.

McCann Worldgroup India’s entries ‘Bindi’ and ‘Aarti’ for Yatra.com are among shortlisted entries in this category too.

BBDO India’s ‘Cycle Generator’ for Visa Debit Card and Contract Advertising’s ‘Morphy Richards - Corruption’ for Morphy Richards Juicers, have also made the cut.

Updated on 18 March 2013 at 11:30 hours