Adfest 2014: McCann (three), Creativeland, Grey bag Golds

Adfest has announced winners in the Press, Interactive, Mobile, Direct, Promo, Design, Print Craft, Film Craft and New Director categories for the 2014 competition. 

 

McCann Worldgroup India leads the list of Indian winners with three Gold, two Silver, one Bronze and three finalists, as of 7 March. 

 

The agency's Golds came for client Audiobooks in the Design and Print Craft (Illustration and Art Direction) categories. McCann also bagged a Silver in the Design category for Audiobooks. McCann's other Silver also came for Audiobooks in the Print Craft category. McCann's Bronze came in the Design category for work also on Audiobooks. The agency received finalist awards for Bums On The Saddle in the Design category, for Chlormint in the Print Craft category and Active Total System in the same category.

 

Grey India received one Gold, two Silvers and two finalist awards. Grey's Gold came in the Press category for  work titled 'Positive and Negative' for Duracell. The agency bagged a Silver in the same category for the same client, for work titled 'Ageless Wonder'. The other Silver for Grey came in the Print Craft category. The agency's finalist entries came for Duracell in the Design and the Print Craft categories.

 

Creativeland Asia was the other Indian agency to win Gold. The agency bagged Gold in the Film Craft category for Frooti. The agency also bagged a Bronze in the same category for work on the same client. 

 

JWT bagged two Silvers for 'Parallel Journey' in the Film Craft category for work on Nike. The agency also bagged a Bronze for work on the Rotaract Club of Mumbai Shivaji Park.  

 

Taproot bagged seven finalist awards on the night, though none converted to metal. The agency had six finalist certificates for Farmers Suicide in the Print Craft category (three each in Illustration and Best Use of Illustration sub-categories). The agency received its other finalist entry for 'The Farmer Family' in the Direct category, also for The Times of India.

 

Draftfcb-Ulka also received a finalist award for work on Bausch + Lomb Contact Lenses in the Design category.

 

Unimagic bagged a finalist award in the Film Craft category for work  on 'News Nation Network'.