Adfest 2016: The 120 Media Collective's Roopak Saluja among speakers

Roopak Saluja, founder and CEO of The 120 Media Collective and Sooperfly, will be among the speakers at Adfest 2016. 

 

Saluja will speak on 'Content is King. Distribution is God!', on day two of the festival which begins on 16 March 2016 in Pattaya.

 

Saluja, said, "The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organisations emerge, ones that allow for the building of content brands direct-to-audiences. During my session at Adfest, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before.”

 

Jimmy Lam, president, Adfest, said, "I think delegates at Adfest this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology."