Campaign India Team
Mar 24, 2017

Adfest 2017: McCann wins Grande Lotus; Taproot Dentsu bags two Golds

McCann leads with a total of five metals; Taproot and BBDO have three each

Adfest 2017: McCann wins Grande Lotus; Taproot Dentsu bags two Golds
India bagged a total of 13 metals as winners were announced across the following categories: 'Design', 'Direct', 'Film Craft', 'Interactive', 'Mobile', 'New Director', 'Outdoor', 'Press', 'Print Craft' and 'Promo'.
 
McCann Worldgroup India bagged a Grande Lotus for 'The Dead Hour' for Nescafe in the 'Promo' category. The agency also won a Silver Lotus in the 'Direct' category for the same entry. It also won three Bronze metals. Two of them came for the 'Pet Adoption Campaign' for World for All. The other was for 'The Dancing Letters' for Maharashtra Dyslexia Association. 
 
Taproot Dentsu bagged two Golds and a Bronze. The Golds came for work for Adidas in the Film Craft and Promo category. The Bronze was also for Adidas.
 
BBDO India also bagged three metals, a Silver and two Bronze, all of them for 'Dads #ShareTheLoad' for Ariel Matic. 
 
Crazy Few Films bagged a Bronze for 'Samsung Cares' for Samsung in the 'Film Craft' category. Leo Burnett also bagged a Bronze for HDFC Life Insurance's 'Memories for Life' in the 'Direct' category.
Source:
Campaign India

Related Articles

Just Published

8 hours ago

FCB India goes solo in WARC’s Global Good parade

WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.

10 hours ago

The art of dealing with the new trade order

Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding

12 hours ago

Truth or tact? Brands walk the trust tightrope

Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.