Campaign India Team
Oct 13, 2009

American Tourister says survive Mumbai, survive the world

American Tourister’s new campaign looks at positioning the premium luggage brand as one that can survive the toughest journeys; a weapon against surviving what the big, bad city can throw at travelers. Created by Contract Advertising, the campaign features the brand’s new positioning ‘Survive Mumbai, Survive the World.’

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

14 hours ago

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

16 hours ago

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

16 hours ago

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

17 hours ago

Five agencies vying for Ikea creative account

The review is at the chemistry stage.