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In completely coincidental circumstances, I met Alex Kuruvilla of Conde Nast, Tarun Rai of Worldwide Media, Ajay Chacko of Network 18, Suprio Guha Thakurta of The Economist and Vinay Hebbar of Harvard Business Publishing, all in the same week.So there’s Vogue India, GQ India, Lonely Planet India, Forbes India, The Economist and Harvard Business Review in discussions in the same week.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.