BBH India has announced the appointment of Ashutosh Jaiswal as vice president of strategic planning. He moves from FCB Interface, where he was creative strategy director.
Jaiswal will report to Sanjay Sharma, chief strategy officer and managing director, BBH India.
Sharma said, "We at BBH have been providing high-impact solutions to our clients across the entire marketing funnel. Ashutosh Jaiswal along with a deep understanding of consumers and culture also brings expertise in analytics and platforms, which is of great importance in providing new-age marketing and communications solutions. I see him making a great impact on our work."
Jaiswal said, "BBH's work amply demonstrates the value they place on strong strategic insights leading to grounded storytelling. This reaffirms my own belief that ideas built on sharp, often simple, cultural truths not only deliver impact but also long-lasting resonance. I eagerly look forward to the great work that is to come from our collaboration."
He has also worked with Flying Cursor, Dentsu Webchutney, Infectious Advertising, WDS Online and ICICI Bank.