Campaign India Team
Jul 27, 2021

AutumnGrey's Sahil Trehan exits agency and kicks off entrepreneurial venture

Trehan who was national head - digital strategy, marketing and emerging tech at AutumnGrey has announced the launch of Razorlabs

Sahil Trehan
Sahil Trehan
Sahil Trehan, former national head - digital strategy, marketing and emerging technology, AutumnGrey, has announced the launch of Razorlabs.
 
Razorlabs is a marketing technology company. Trehan is CEO and has co-founded it with Shubhankar Nath, CEO and founder, Razorpod, a digital marketing agency. RazorLabs will be focused on marketing and sales transformation. According to a statement, the company will also provide data driven solutions aimed at stronger returns on marketing investment and higher measurability.
 
Trehan said, “With the martech and consumer tech heating up further, I have been urging to enter this space, to enable marketing and sales to be even more effective and efficient, for businesses across sizes and segments. The core idea of Razorlabs is always going to be providing scalable solutions with data at the centre, further, powered by technology to make them localised, and customised to needs. The vision is to have a wide product portfolio across martech and consumer tech with a mix of both home grown and global partnerships."
 
Nath added, “As an entrepreneur, I’ve always been focused on leveraging the endless possibilities of layering technology with creative and data offerings. With RazorLabs, the intent is to leverage this amalgamation to drive stronger experiences across the customer journey and incremental value to the marketer.” 
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

9 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

10 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

11 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.