BBH hires Dhiren Amin as brand partner

Dhiren Amin (pictured), idea architect and head of planning, Mumbai at Euro RSCG India has joined BBH India as a brand partner.

Amin has spent close to five years at Euro RSCG where he handled brands such HDFC Bank, Dainik Bhaskar, Sony Entertainment Television, Nirmal Lifestyle, Bank Of Baroda, Cobra Beer, Emirates Airlines, MAX, Radio One, Geojit BNP Paribas, Travelguru and Mahindra Retail. Prior to joining Euro, Amin spent a year working in the customized research division of AC Nielsen India.

Said Subhash Kamath, managing partner, BBH India, “We’re thrilled that Dhiren has come on board. Strong strategic thinking is the very foundation of the work we deliver across clients, and Dhiren brings to the table some wonderful understanding and experience on varied categories. I have no doubt that he will contribute enormously to our success of our brands.”

Added Partha Sinha, managing partner, BBH India, “We believe that there is no such thing as a kind of planning. We interrogate problems from different viewpoints and therefore we always look for people with interesting and diverse point of views. Dhiren brings with him a very unique POV. Our planning product is well appreciated by our clients and Dhiren’s joining will bolster the offering.”
 
In his new role at BBH India, Amin will report to the agency's managing partners: Subhash Kamath; Partha Sinha and Priti Nair.