Campaign India Team
Jan 27, 2020

BBH India gets Nivedita Agashe as creative director

Moves from Sideways Consulting

Nivedita Agashe
Nivedita Agashe
BBH India has announced the appointment of Nivedita Agashe as creative director. Agashe will be based in Mumbai and report to Russell Barrett, chief creative officer and managing partner. She moves from Sideways Consulting. 
 
Barrett said, "I’ve been keen to bring Nivedita on board for a few years now and I’m really happy to finally have her join our team. Nivedita comes with years of experience and is a brilliant writer as well as a strong ideas person. She is, both a lovely person and really brilliant with her craft and that makes her a perfect Blacksheep. "
 
Agashe added, “BBH has always done work that is not only meticulously crafted but also distinctive and in step with the times. I'm excited to be a part of the team.”
 
In a career spanning 11 years, she has also worked with DDB Mudra and Taproot Dentsu. 
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

9 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

9 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

10 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.