Campaign India Team
Jul 23, 2013

BCCC empowered to fine member channels for content violation

At the recent Indian Broadcasting Foundation meet, it was decided that Broadcasting Content Complaints Council can levy afinancial penalty

BCCC empowered to fine member channels for content violation

Promoting self-regulation and to keep a check on channels violating the content code, Broadcasting Content Complaints Council (BCCC) has been empowered to fine the member channels up to Rs 30 lakh if they do not adhere to the content guidelines.

The resolution was approved at an IBF meet in the capital on 19 July. In case of a programme violating guidelines, BCCC used to ask the channel to run an apology scroll. In case of extreme violation, BCCC could write to the I&B Ministry to take appropriate action. Despite such measures, many programmes have come under the scanner prompting this move, informed a statement. It said BCCC and IBF felt that limiting powers of the board did not help the cause in cases where programmes or channels that were repeat or serious offenders. The decision has also been communicated to the Ministry of Information and Broadcasting.

BCCC is also in process of accrediting (grading) the violation and thus, deciding the amount of financial penalty. For the record, Broadcasting Content Complaints Council (BCCC), the independent self-regulatory body for non-news general entertainment channels, was set up by the Indian Broadcasting Foundation (IBF) in June 2011.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

2 days ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

2 days ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

2 days ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.