Beginnen Media appoints Anooj Kapoor and Tushar Bansal

Beginnen Media has announced the appointment of Anooj Kapoor as chief content, creative and consumer officer. 

 

It has also onboarded Tushar Bansal as chief revenue officer for Azaad, a rural entertainment channel.

 

Kapoor moves from Sony SAB, where he was business head. Whereas Bansal moves from Zee Entertainment Enterprises, where he was executive cluster head-ad sales. 

 

At Azaad, Kapoor will be responsible for product development, programming and content strategy, product innovation, content creation and curation. In addition, Kapoor will also provide strategic inputs for Azaad’s growth path.

 

Bharat Ranga, managing director, Beginnen Media, said, “I’m pleased to announce that Anooj and Tushar have joined the leadership team at Azaad. Anooj is a piece of fantastic news for Azaad. He understands heartland audiences’ tastes closely and is deft at telling mazedaar (fun-filled) stories to win their hearts.  He leads the strategic edge and rustic power to brand Azaad. Tushar will pursue the campaign to bring about the premium status that the rural audiences rightfully deserve.”

 

Kapoor said, “I am very happy to be a part of the rural entertainment channel, a very relevant but ignored positioning by a GEC. Bharat and I go a long way. I am very happy to associate with him and look forward to creating another exciting GEC brand with Azaad.”  

 

Bansal said, “These are exciting times to join Azaad, a point where growth in TV households is much faster than urban, and the viewership is also showing an upward trend in the Rural markets. There is a remarkable emergence in the economic, social and technological environment in the rural market. Every advertiser is looking at ways to reach the ‘Ru-Urban’ consumers. The journey seems very interesting, and I look forward to contributing in shaping up the revenue model for advertisers in the rural and free-to-air category on Azaad.”