Believe India appoints Pitchfork Partners as its strategic communication counsel

Believe, a digital music company, has announced the appointment of Pitchfork Partners Strategic Consultancy as its communication counsel. 

The agency will manage Believe’s brand strategies in India. 

The account was won without a multi-agency pitch and will be handled by Pitchfork Partners' Mumbai office. 

Pitchfork will work closely with the music company to strengthen its brand awareness and engagement for its services across artist services, label and artist solutions, TuneCore, and Ishtar with relevant stakeholders across the country.  

Vivek Raina, managing director, Believe India, said, “We are excited with our association with Pitchfork Partners. Their experience and understanding of the industry align with Believe’s objectives and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community in which independent artists and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world.”

Jaideep Shergill, co-founder, Pitchfork Partners, said, “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”