Betterhalf bags the ninth position in Interbrand's Breakthrough Brands report

Interbrand has rolled out the 2023 edition of its Breakthrough Brands report. 

The list featured brands that are focusing on the metaverse, AI, and sustainable tech. 

The report was in partnership with Vox Media and revealed the most innovative brands that have made a breakthrough. 

Betterhalf, a matrimony app, is the only Indian brand that has made the cut and ranks ninth on the list. 

Apart from Betterhalf, the other brands listed in the top 12 list are OpenAI, Zepeto, Sila, Fishwife, Eight Sleep, Hiphi, KidSuper Studios, Obsess, Neko, Cake, and Bilt. 

The three emerging trends from this year’s report are: 

• Brands have sharper identities: Brands need to know who they are and have a clear stance on their purpose. Brands including Fishwife and CAKE have maintained a clear set of convictions and beliefs from the outset to create a strong brand. 
• Brands are looking to engage with customers in the new world of AI and the metaverse: Brands such as Obsess and Zepeto are experimenting with new and exciting ways to connect with consumers online. Interbrand’s research with Vox Media found that when an AI tool is paired with a specific objective, such as eating well, interest increases dramatically. 
• Brands are working in new ways to differentiate themselves in a crowded market: The world has become overpopulated with brands, making it difficult to break through. To become a differentiator in a saturated market, brands need to bring something new to the table. Brands such as OpenAI and Eight Sleep are providing consumers with offerings that reshape the way we live. 

Daniel Binns, global chief growth officer and CEO, Interbrand New York, said, “This year’s analysis of brands represents what’s happening in society and culture today. Most industries are becoming crowded, with a multitude of brands providing similar things. Brands making bold moves to stand out have the best chance of being successful.” 

Pawan Gupta, co-founder and CEO, Betterhalf said, "Being nominated as one of Interbrand’s Breakthrough Brands is indeed a proud moment for Betterhalf. We’re going beyond traditional matchmaking apps by supporting our users to make strong emotional connections and using advanced AI algorithms and extensive verification. We’re honored to be recognied for our distinctive approach to helping urban professionals in India find their perfect match." 

Ashish Mishra, CEO, Interbrand India & South Asia, said, “Breakthrough brands use technology better. Technology helps understand customers better, address their needs better and faster. As an Indian breakthrough brand, Betterhalf is boldly attempting to deploy technology to benefit a mainstream societal need and showing promise.”